HIV/AIDS: Kaduna State ready to work with Media

HIV/AIDS: Kaduna State ready to work with Media

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By Alex Uangbaoje

The Kaduna State Ministry of Health has agreed to collaborate with the media in providing useful information to the public.

This was part of an agreement reached during a one day media Chief Executives and producers/health correspondents review meeting on Prevention of Mother-to-Child Transmission
(PMTCT) of HIV held in Zaria.

The meeting which was organised by the United Nations Children Fund (UNICEF) Kaduna C Field office in collaboration with the Kaduna State Media Corporation (KSMC) is aimed at generating knowledge and better understanding of the importance of partnership for children and to appreciate and affirm the relevance of the media programs & strategic intervention reports in promoting Child Survival in Kaduna State.

A statement signed by Alh. Lawal Yusuf Saulawa MD/Ceo Nagarta Radio, Alh. Abba Zayyan Zonal Director FRCN, Kaduna and Mrs. Tamani Yusuf
National Deputy Coordinator, JAPiN
& MD Kaduna State Media corporation (KSMC). The media executives emphasised on the Need for public health officials to have free access to the media rather than going through civil service bureaucracy in order to decentralize information sharing procedure in the state.

The meeting well attended by over Forty two (42) media Chief Executives and Producers/Health Correspondents or their representatives in the State is part of their contribution and commitment to the success of the campaign against HIV/AIDS in Kaduna State.

The Media Executives resolved to accomplish the following; “to strengthen initiatives and attract commitment of the media in leveraging resources and scaling up PMTCT activities in Kaduna State and to encourage greater Media/UNICEF partnership in strengthening the delivery of quality results on HIV/AIDS campaign in Kaduna State.”

According to them “there is need to setup a joint media committee to discuss on emerging health issues in the State and that media owners should have a forum where they interact on HIV issues. Saying more health programs and jingles will be introduced in all media houses in Kaduna State.

They advised the Kaduna State Ministry of Health to establish partnership with the National Union of Road Transport Workers (NURTW) transport scheme in delivering pregnant and HIV women to health facilities. Adding “the state ministry of health should make resource persons available to journalists for proper and accurate information dissemination to the public.”

A three man implementation committee made up of media chiefs from both electronics and print was set up to ensure proper coordination in implementing the resolution and to develop an action plan with initiatives to convince media organisations to give more airtime to PMTCT programs for airing jingles.

“In view of poor utilisation of counselling and testing services in the state, we also agreed on the need for the Ministry of Health and Kaduna State Aids Control Agency (KADSACA) to collaborate with LGA chairmen and their wives to encourage increased Anti Natal Care (ANC) attendance throughout the state.” They said.

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